Social media is one of those things that many Real Estate Agents have on their to-do list. Sure, they have probably made a page for their business, and maybe will post from time to time, but that’s about as far as it goes for many. And that’s a problem. While you might have once been able to get away with neglecting social media as part of your strategy before, that is no longer the case.
When you think about it, you can see that it’s pretty obvious why social media is so important to Real Estate Agents. The demographics of those who tend to use social media the most matches up with the demographics of those who are often buying houses. This is a young adult crowd for the most part, including those who would be labeled ‘millennials’. If you are going to connect with this audience, you need to meet them where they spend most of their time – and for many, that place is social media.
Having a Plan
One of the biggest sins committed by real estate agents when it comes to social media is simply not having a plan. Since you probably already use social media for personal reasons, you may think of it as a casual thing you can do in your spare time. But that is not how you should approach marketing for a business. Marketing efforts should be focused and planned in detail, even if you are completing them on a social media platform. If you just wander from site to site, making a few posts here and there, it’s almost certain you’ll be disappointed in the results.
You Don’t Have to Be Everywhere
When you think about social media, what do you think about? Facebook? Twitter? In reality, there are many different social media platforms, and you will spread yourself too thin if you try to be in all places at the same time. Facebook is an obvious one to choose because of its enormous size, and you may want to tack on one more. If you go too much farther, the portion of your day dedicated to social media marketing is simply going to be too significant.
Set Some Goals
How do you know if you are succeeding on social media? How do you know if your efforts are worth continuing? The only way you can make accurate decisions on how to move forward with your social media marketing is to measure the results. Set up some metrics that you would like to hit and then get down to work on reaching those goals. Even if your initial goals are rather modest, you can see signs of progress when you check them off – and that progress may spur you on to bigger and better things in the future.
Don’t stand by while the social media age leaves you behind. If you want to connect with potential clients, and you want to remain an active part of your community, it will pay off to remain invested in the social media world. You don’t have to take part in every platform, but you should at least be making an effort to improve your business using this method. Good luck!