Brands are all around us. When you go to the grocery store, you may pick your items in part by the brand name on the box or the bag. Likewise, your clothing purchases are likely influenced to some degree by the brand name on the label, and you may have picked out your vehicle in large part due to the reputation of the brand itself. Brands are important, and their power should not be underestimated.
So, as a Real Estate Agent, what is your brand? Have you ever thought about yourself in this way before? If not, it’s about time that you view your real estate business as a brand that you need to grow and cultivate. And, this being the 21st century, one of the best ways to do just that is through the use of Facebook.
A Big Branding Opportunity
If you use Facebook properly to promote your real estate business, you’ll have a great chance to influence the way your brand is seen by potential clients. For starters, you can show the kind of work that you do by posting listings and success stories on your business page. This is the groundwork of your brand, as it indicates exactly what kind of agent you are, and what kind of clients you serve.
The real estate business is all about relationships and personal connections. With that in mind, you want to make sure your brand does not become too cold and corporate in order to connect with potential clients you may find you on social media. One of the big advantages that comes with using Facebook rather than other marketing channels is the fact that you can show off your personality by commenting on stories and engaging in discussions that have nothing at all to do with your business. Take advantage of this opportunity and let your audience get to know you on a personal level.
Just the Start
While it is a great idea to use Facebook to promote yourself as a Real Estate Agent, it is not a good plan to put all of your eggs in this basket. Rather, you want to be building out a comprehensive marketing plan which includes social media along with other avenues (such as a website). When you have multiple channels in use, you can blend them together in order to optimize results. For instance, you can post a new blog post to your website, and you can then link to that post from your Facebook page. Organize your marketing efforts so that they support each other, and you will hopefully be on the right path.
Developing a strong brand for your business is an important task. It’s easy to get complacent with your current level of success, relying mostly on referrals and personal contacts to find opportunities. However, if you are willing to dive into the world of Facebook and other social media platforms for marketing endeavors, you never know what kind of rewards may be waiting on the other side.