If you use Facebook on a regular basis – as most of us do – you probably assume that you know just about everything there is to know about this platform. But is that actually the case? Or are you missing out on some features which may be able to help you promote your real estate business more successfully? In this article, we are going to touch on a few features that may have escaped from your view up until this point.
Save for Later
We’ve all been there. You are waiting around for a meeting to start, or waiting for a client to call, and you have a few minutes to spare. So, you open up Facebook on your phone and scroll Facebook for a bit. While browsing, you stumble upon an article that you think would provide great inspiration for future marketing efforts – but you don’t have time to read it right now. Instead of running the risk of forgetting about it later on, use the ‘Save for Later’ feature. Saving the article will create a Saved folder, and you’ll be able to revisit the content at a later date when you have some free time.
As a real estate agent, there is only so much you can do with words. Sure, your words are important, but it is really the pictures and video you use that are going to cause people to take action on a property. If you can post powerful media which presents a property in the best possible light, it’s far more likely that your audience will want to reach out for more information. Fortunately, Facebook supports 360-degree media, and you’ve probably seen it showing up on your timeline on occasion.
Consider a Fundraiser
This idea is a little bit ‘out of the box’, but it just may be the right thing to gather some attention for your business. If there is a cause in your local area that you are passionate about supporting, Facebook has a ‘Fundraiser’ feature to help you do just that. Of course, you need to be sure to comply with all rules and regulations associated with raising money.
There are a couple of ways that this idea can be beneficial. First and foremost, you’ll be working to raise money to support a cause that is close to your heart, and that’s always worthwhile. At the same time, your support of a local cause is going to reflect well on you and your business. Real estate is by definition a local business, so supporting your community will almost certainly win you some support.
The biggest lesson that we would like you to take away from this article is that you shouldn’t assume you already know everything about Facebook, or any other social media platform. It’s important to explore all of the options available to you from a marketing perspective, especially when it comes to something as powerful as Facebook. Even if you only find one or two features you didn’t know about previously, those features just may make all the difference in your marketing efforts.