It’s tough to get started in real estate. Well, to be honest, it’s tough to get started in any business – but real estate can be particularly brutal. Since this is a business that is based on relationships and referrals, the new agent simply isn’t going to have much to stand on when getting started. Without any past clients to recommend you to new clients, it might seem like an impossible task. It’s not, of course, but it can certainly feel that way.
If you are struggling to get your feet underneath you in the competitive real estate world, consider the tips below.
Build a Big Personal Network
One of the best things you can do as a real estate agent – and you can start this even before you officially become an agent – is to keep a large and active network of friends and family in your life. This is a business that is driven on connections more than anything else. If people know you, and trust you, they are more likely to turn to you when the time comes to use the services of an agent. Not only can your friends and family members become clients, but they can also refer you to others in their own personal network. Whether it is through social media or just through events in your town, try to get to know people and leverage those connections into business as the years move along.
Be Assertive in Asking for Reviews
When you do land a client or two, make sure to ask those clients to leave a review of your services online once the deal is done. Most people are happy to do so, considering it only takes a minute or two of their time. You can even send them a link in their email to make the process as easy as possible. These early reviews are crucial as they are going to make you look like an active, eligible agent. Even if you are serving clients, it might not look like you have any experience if no one has yet left you a review. You don’t have to be pushy, but make sure to remind your clients that an honest review can go a long way toward helping your business.
Find a Niche
Perhaps the first thing you should do when getting started is try to identify the portion of the market that you would like to serve with your real estate business. Who is going to be your target market? Rarely will any kind of business succeed by trying to serve all potential customers – it’s almost always necessary to niche down until you find your footing in a specific market space. In real estate, maybe that means you are the agent who caters to first-time buyers. Or maybe you specialize in helping people sell their homes quickly. Whatever you decide to offer, make it specific and make sure you are known for that particular ability.