Running a real estate agency is not the same thing as running a restaurant. When a restaurant serves a customer, they simply charge the customer for the meal, the customer eats the meal, and that’s the end of the story. Sure, the customer may choose to come back in the future if he or she likes the food, but there is unlikely to be any kind of relationship established between the two parties.
Real estate is different. As an agent, you play a meaningful role in the lives of your clients, as you are helping them with one of the biggest decisions they will ever make. Rather than simply closing the deal and sending them on their way, it makes sense to say ‘thanks’ to your clients for the trust they put in you as their agent. This is not only the nice thing to do, but it is also a great way to earn repeat business later on down the line.
So Many Options
Saying ‘thank you’ to a client for doing business with you is a little trickier than it might seem at first. Sure, you could just send a card with a handwritten note – and that is a nice start – but doing so might not create much of a memory in the mind of the client. Going above and beyond what is expected is really the best way to make an impression and improve your chances of building a lasting relationship.
The key to saying ‘thanks’ in a way that the client will appreciate is considering all of your options and picking out those which are true to your brand as a whole. If you stick with your personality and brand when giving gifts of appreciation, the memory of what you brought to the table will only be further cemented.
See It as an Investment
Yes – you are going to have to spend a bit of money in order to purchase gifts that are going to mean something to your clients. That shouldn’t be seen as a bad thing. You already invest in your business in a number of ways, and this will just be one more way that you spend toward building a better agency moving forward. Obviously, it is a good idea to set a budget for your client gifts, so you don’t get carried away and wind up doing serious damage to your overall bottom line.
Throw a Party
You don’t necessarily have to thank your clients on a one-by-one basis. If you have a busy agency with plenty of clients to thank, you may consider throwing an annual party – or even throwing several throughout the year, depending on your needs. Such a party can be a memorable event and it can give you a chance to connect with your clients in person to see how life is going and find out if they need anything from you. Plus, it’s a party, and who doesn’t love a party?