These days, the majority of the customers you draw to your real estate business are going to come from the web. That’s just the way the world works today – whether that is a good thing is up for you to decide, but it’s reality nonetheless. If you are going to keep up with the competition and close your share of deals throughout the year, you’ll need to learn how to attract clients who are browsing online.
To help you establish a meaningful online presence, we have listed a few handy tips below.
It Starts with Reviews
These days, online success is largely determined by your reviews. First, you need to have some. It is going to be hard to convince future clients to retain your services if you don’t have any comments from past clients to vouch for your abilities. When someone browsing for any kind of service sees a business with no reviews, they are naturally going to wonder if that business is even open anymore – or if it ever got off the ground. Even just a couple of reviews can go a long way toward establishing your credibility on the web.
In addition to having some reviews, you’ll obviously want to do what you can to make sure those reviews are positive. This means giving your clients great service right from the start. Be attentive to your clients’ needs, respond to their questions, and work hard on their behalf. In other words, be a good agent.
Be Active on Social
Another way to gain traction online is to participate in social media. That doesn’t necessarily mean that you always have to be promoting your services – although that is helpful – but it simply means that you are taking part in the social scene. This will make your name visible in places where people from your local area spend time. Even if you are only commenting on a story or congratulating someone on an achievement, being active and present in online discussions that relate to your area will be beneficial.
Speak to Your Market
The internet is huge. Knowing that to be the case, you might be tempted to do what you can to serve everyone for all of their real estate needs. That’s an ambitious goal, but it is also likely to wind up being a mistake. The agents who wind up being successful in the market tend to focus their efforts specifically on one segment of the market. You might decide to target home buyers and sellers who are looking for a significant piece of land along with their home. Or, you may specialize in condos in urban areas. Whatever your chosen area of the market may be, do your best to learn it intimately and offer the best possible service within that niche.
You don’t need to be intimidated at the prospect of trying to find new clients online. In fact, you should be excited about the opportunity. Once you learn the basics and start to have a little bit of success, you’ll begin to see just how powerful the web can be as a lead generation tool.