As a real estate agent, you probably already know that social media marketing is a viable option to grow your business. But how do you get started? You certainly don’t want to waste your valuable time posting content and trying to make connections if it isn’t going to lead anywhere at the end of the day. You’ll want to have a plan in mind, and you will want to stick with some basic guidelines.
Below, we have provided a few ‘do’s and don’ts of social media marketing for real estate agents.
Do – Be a Real Person
You are not a robot – so don’t act like one on social media. Rather than trying to meet machine-like with the way you post and update potential buyers on new properties, allow your real personality to show through. It’s important for people to get to know you through your social media presence, as you can never forget that real estate is a business which is about people first and foremost. You don’t need to post anything controversial or negative in nature but allow others to see at least a glimpse of who you are.
Don’t – Be Pushy
When someone logs on to their social media account, the last thing they want is to be bombarded by sales messages. It’s fine to promote your business and your listings, of course, but respect the boundaries of others. Offer more information when asked, and back off when you sense that the other party is not interested. You don’t want to present yourself as the over-aggressive sales person, as that will lead to being ignored by just about everyone.
Do – Invest Time
The goal that you have for the time you spend on social media – from a business perspective – is to generate leads and close deals. That’s simple enough, but sometimes you need to invest time in growing meaningful relationships before the relationships will pay off in a financial way. When someone feels like you only see them as a potential sale and nothing else, they won’t pay much attention to what you have to say. Be patient enough to care about the needs of others and know that your investment of time and effort should pay off in the long run.
Don’t – Ignore Social Media for Long Stretches
Consistency is important in this pursuit. If you are going to find success with your social media marketing, you are going to need to be consistent. Make a schedule for yourself regarding when you are going to post, and what you are going to post about. Then, do your best to stick with that schedule and adjust as necessary when you see new opportunities come along.
Do – Demonstrate Your Authority
Finally, we want to mention that it is important to demonstrate the authority you have in the real estate market. You certainly have a lot of knowledge and experience to share, but potential clients won’t know that unless you make it obvious. Consider writing some blog posts that you can share on your social media channels. These posts can take on a number of different forms, such as offering tips on buying a home to explaining the financing process. Whatever the case, show that you know your stuff and people will have one more reason to reach out for help.