Unless you make them care….Okay – so that title might have been a little harsh. Unfortunately, however, it is the truth for many agents. Despite trying their hardest to make Facebook a viable method of driving leads and finding clients, many agents experience almost no success. It seems that their posts are falling on deaf ears, and their business is failing to grow as a result. Obviously, you can’t afford to waste time and effort on a Facebook marketing plan that is failing miserably.
If you are going to make Facebook work for you, it’s important that you understand a few things about the reality of promoting yourself as a real estate agent.
You Aren’t Alone
This should go without saying, but you aren’t the only agent in your area promoting your services on the Facebook platform. In fact, it’s a safe bet that nearly every agent in your area has a Facebook page and is posting about listings, current events, etc. You aren’t going to stand out from the crowd by starting a page, you are only going to be joining the crowd. If you use Facebook regularly for personal reasons, you’ve likely seen plenty of real estate posts pop up in your timeline. Without a doubt, the competition to have yourself seen and heard is immense.
Turn Things Around
One of the first steps you can take to actually find some traction with your Facebook marketing efforts is to focus on your potential clients rather than yourself. Sure, you want to have more clients, close more deals, and make more money, but what does that do for your audience? Nothing, really. Your audience is concerned about having their needs met, first and foremost. If you can do a good job of serving them, your rewards should follow in time.
When you sit down to write a post, do it with the intention of serving your audience in a very real, meaningful way. Who is going to be reading the post? Maybe those who are considering buying a home for the first time? If that’s the case, you could create a post with three helpful tips to reduce stress in the home buying process. That’s something that is going to hit home with your audience, and they may be compelled to engage with you further based on the quality of your information.
Make Your Mark
There are few things worse in the world of real estate marketing than bland social media accounts. If you are going to be bland and boring, you might as well not bother. Social media is such an effective tool because it allows you to demonstrate your personality to the audience. Those who are willing to show off what it is that makes them unique are going to have a far better chance to succeed in the long run.
Don’t keep taking time out of your busy days to post things on Facebook that no one is going to read or interact with anyway. Instead, renovate your social media marketing plan and engage with your audience in a way that will lead to actual business gains. It may take some time, but it’s possible to grow a following with the right combination of persistence and personality.