It can be a bit overwhelming to attempt to jump into the world of social media marketing for your real estate business. After all, social media is a huge factor in the world today, with millions and millions of people logged into their accounts at any one time. With such a big platform, the potential is obvious – but how do you get started?
Once you get over the initial hesitation to put yourself out there on social media from a professional perspective, you’ll find that it is not quite as intimidating as you might think. Sure, social media platforms like Facebook and Instagram have global reach, but you are really only concerned with your part of the world. Once you narrow things down to your geographical area, the prospect of finding leads and landing clients starts to seem more manageable.
Compounding Interest of Effort
At first, it is going to seem like your efforts are simply being wasted on social media. You will take time to create posts, upload pictures, etc., and none of it will really pay off. It’s going to be frustrating, but you need to understand that this is just part of the process. You’ll need to ‘pay your dues’ along the way before you really start to see any meaningful rewards.
The rewards tend to come later, as your following gradually grows and your network expands. With any luck, your content will be seen by more and more people as the months go by, meaning there will be more possibilities for your activity on social media to turn into actual business. If you give up early in the process, that’s never going to happen. Stick with it even if you don’t see an immediate payoff and you should find that it’s worth the effort in the long run.
Make It Efficient
As a real estate agent, you have a lot to do. You’ve probably got clients in the middle of buying or selling a property, and you need to answer the questions they have for you along the way. Also, you are trying to find new clients, whether that means using social media or some other method. In the end, you don’t have time to waste. So, it is important that you make your social media marketing approach as efficient and hassle-free as possible. Put together a plan of action for how you will use social media right from the start, so you can simply execute on that plan moving forward. A plan that is easy to use and doesn’t take too much time out of your day is one that you’ll be far more likely to stick with over the long haul.
Is it worth the time and effort for a real estate agent to use social media as a marketing tool? Absolutely. Are positive results guaranteed? Not even close. You have to work hard for results here, just like with anything else you do in your career. Good luck with this endeavor!